Mission Statement

Genuine hospitality in its simplest form is treating others as you would like to be treated. It means embracing our role as an advocate for our guests; their well-being and their pleasure. It means making all the preparations in advance to ensure excellence when the guest arrives. Why did we get into the hospitality business to begin with? Clearly there are easier ways to make a living. We do it because we find great satisfaction in creative and well-made food. We are inspired by that look of pleasure on our guests faces. We feed on the positive vibe that comes from a well- run kitchen and a dining room full of lively, happy people. Those with vision never forget why we are here; to provide the genuine hospitality that will build the good will of our restaurant well beyond our four walls. As the reputation of our restaurant grows, the expectations of our guests will grow. Each day, regardless of circumstance, we must strive not just to do our jobs well, but to do them better than we ever have before. It never gets easier, it just gets better.

About Us

Scott and Sarah Ash moved to Florence, WI from Milwaukee in 2016, previous owners of Maxsells Restaurant from 2016-2020. Scott graduated culinary school in 2006 from WCTC in Pewaukee, WI and spent the next 10 years working in high end restaurants and country clubs. Before moving up to Florence, he helped open numerous restaurants in Milwaukee. Scott prides himself on making all his dishes from scratch and putting nothing put pride and joy into his cooking. Sarah started waitressing when she was 15 and hasn't left the industry since. She has worked many positions- waitressing, bar tending, management and catering director. She has worked for many people who have helped her grow in the industry. Scott and Sarah are venturing into a new path with the opening of Ash's. We hope you will come join us and enjoy the stellar food and atmosphere.